CREATIVE BOLD, AWAY FROM THE SPOTLIGHT – Frida Giannini’s strong design aesthetic

The creative director who loves charities.

She does not consider fashion as a simple job, but as a vocation. Together with her ex-husband, she has been the creative soul of the Florentine brand Gucci for ten years. Born in Rome in 1972, the Italian designer Frida Giannini studied in the same city at the Academy of Costume and Fashion. Since 1997 you have worked with Fendi in the ready-to-wear and leather goods sectors. After five years she becomes creative director of accessories for the Gucci fashion house and in 2006 she becomes creative director of all lines. She will leave the company in 2015

Her mother was a professor of art history and her father an architect. Already as a child she loved drawing, to the point that her parents allowed her to paint a wall of the house with princesses and castles on it. She doesn’t like confusion in fashion; she prefers a professional designer to an influencer. From her point of view, giving women the chance to act on their own lives can change the world. The aesthetics of ugliness horrifies her. Being a woman of good taste, Frida Giannini prefers to buy something that makes her face feel beautiful and youthful.

After the classical high school, she enrolled in architecture, but she realized that she was not her vocation. Thus, she faced the challenges of good taste in dress in her own way. When Gucci stores focused attention on the canvas bag with the “GG” monogram, Frida Giannini proposed a change of style that drew from the corporate tastes themselves. Based on a Grace Kelly scarf, she made colorful bags for the new “Flora” collection, her first commercial success. She was a creative director of fashion, with a job that allowed her to travel, take professional challenges and meet famous people. She, now, is next to all the children of the world.

In various companies, she made the usual path from student to intern. From these experiences, with a lot of curiosity and desire to understand, she has learned to correctly interpret her role. The Gucci 2010 winter men’s line was distinguished by the equestrian history of Gucci. In this regard, Frida Giannini did not consider it a dip in nostalgia, but a return to the past to look forward. With Lapo Elkann, in 2011 you helped create a special edition of the Fiat 500 by Gucci. Dedicated to her own conception of time, she has revitalized the Gucci archive achieving brilliant results. Unmoved by her criticism, after the farewell to the Gucci brand she dedicated her time to social commitment and to her daughter Greta.






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