BRIDAL TROUSSEAUS AND GLORY OF INDIAN CRAFTS – Anita Dongre, the reigning queen in the fashion industry

Elegant western wear to the Indian audience

She is a metaphor for supreme artisanship, recognized for her aesthetic of effortless luxury. Dreaming of equality for man, woman, and animal, as a vegetarian and animal lover, she designs sustainable, eco-friendly and cruelty-free clothing. Inspired by Rajasthan’s rich heritage, her works to display Indian aesthetics with modern sensibility. In Mumbai Palladium Level 1, Anita Dongre brand offers bespoke bridalwear, menswear and gold jadau jewelry.

Her mother used to stitch clothes for her and her five siblings, which motivate her to take a step towards her passion in fashion designing. Her creations have been worn by the top A-listers of Bollywood. Born in 1963 in Mumbai to a Sindhi family, Anita Dongre is an Indian fashion designer, the founder of Indian fashion house named House of Anita Dongre. She also launched her jewellery brand Anita Dongre Pink City.

In 1995, she launched the House of Anita Dongre and soon after Global Desi, an Indo- western brand. She began with her fashion studies at SNDT Womens University and graduated with a degree in Fashion designing. Topping the list of most popular designers Anita Dongre has pioneered bridal couture collections in India. All her products are cruelty-free, because in any of them she not use any leather or cashmere at her fashion house.

Adding a contemporary flair to classic attires, her regal collection bring together the best of artistry, to create timelessly looks. Her designs rewrite wedding fairy tales, inspired by Rajasthan’s heritage, for the contemporary bride. Created by rural artisans to safeguard their skills, Grassroot handcrafted luxury it is an initiative by Anita Dongre in preserving ancient craft traditions.

All her outfits are available online at Aza Fashions online. Her inclination towards ethnic Indian wear, has gained Anita Dongre the reputation of creating the most desired collection for wedding wear. Her designs present kurtas and saris, heavy traditional lehengas and anarkalis. Her Aza Fashions is a fashion retail chains in India that displays Indian designer collections.

If you want to get to know other creative people who have contributed to enriching international fashion scene, you can type The sole purpose of this site is to spread the knowledge of these artists and that other people enjoy their works. The property of the images that appear in this blog correspond to their authors.


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