Born into a September day 1977, she is an Australian fashion designer born in London. She has two daughters and currently lives in Sydney (Australia). Her label features a feminine, with a focus on intricate floral, whimsical prints. Founded in 2004 by stylist Alice McCall https://www.alicemccall.eu/ is an Australian fashionthat designs women’s party dresses and playsuits. Its pieces appear in various magazines, such as Vogue and Bazaar & ELLE. Her spring summer collection of 2002 had became internationally successful. You too can enter her flagship stores on Pitt Street (Sydney), or in South Yarra (Melbourne).
She met two designers in Ibiza, returning to Australia where she started working as a designer in 2003. Her career in London’s fashion scene started as a successful stylist for celebrities, such as Marianne Faithfull. In 2010, Alice McCall opened her first boutique in Sydney’s Paddington. The brand was launched at Mercedes Benz Fashion Week Australia in 2004. Five years later, the brand began building its online boutique https://www.alicemccall.eu/collections/new-arrivals. Today, the brand is host to 13 Australian boutiques.
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