Since the 1960s, the Wiese family has demonstrated a passion and commitment to the textile world. Today, Ericka Weise continues with this family tradition. From a very young age she showed a passion for design, this led her to study textiles and clothing design at the University of Palermo in Buenos Aires (Argentina). In 2010, he created his own prêt-à-couture brand, to pay tribute to that tradition that has been preserved in his family for so many years.
In a short time, she has become a pioneer of Bolivian fashion, being the first designer to have a red carpet in Hollywood. Her grandmother started with the craft in the 60’s, her mother continued with the tradition becoming a reference of haute couture in Bolivia. Born in Santa Cruz de la Sierra (Bolivia), Ericka Weise https://www.facebook.com/Erika-Weise-30183001046/ is the third generation of a family dedicated to fashion. She studied in Buenos Aires, then, created the brand WEISE.
WEISE is a brand established in Santa Cruz de la Sierra (Bolivia), where designer Ericka Weise https://www.instagram.com/erikaweise/ shows a young and personal vision in her creations, using her family heritage in haute couture and elements of the different cultures that coexist in her homeland. The Bolivian Ava Guarani Community of Tentayape inspires Weise’s 2019 collection https://weise.com.bo/en/bio-2/, where the power of a culture and its customs are hermetically preserved.
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